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TORONTO, ON – May 28, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, announced the launch of Digital Retailing on gotrader.ca, the most trusted automotive marketplace in Canada. Working in conjunction with the Motoinsight MotoCommerce platform, the new digital retailing solution is the first of its kind to offer online transaction capabilities on a major Canadian automotive marketplace. Dealers can now provide customers with the ability to seamlessly build and complete transactions online within marketplace listings and, for the first time, Canadians will be able to purchase a car on gotrader.ca.

While there are a portion of consumers who still seek an in-person dealership experience, a recent survey of gotrader.ca marketplace users revealed 41 per cent are interested in purchasing a vehicle online, indicating a growth in desire to conduct more of the car buying process digitally. Additionally, 61 per cent of users said they would be interested in the ability to purchase vehicle accessories online. With the online automotive marketplace ranking the highest among resources used by consumers for research, Digital Retailing on gotrader.ca synergizes the car shopper experience to usher in a new wave for the automotive industry.

“In response to recent circumstances that have accelerated interest in completing more of the car buying journey online, TRADER has made it a top priority to focus on innovating and adapting our offering to help dealers respond quickly to evolving consumer needs,” says Jill Hadfield, Chief Product Officer at TRADER. “This first of its kind advancement in automotive digital retailing on a major Canadian automotive marketplace represents an exciting step forward in the future of car buying, and we are proud to be at the forefront of this evolution in Canada.”

In the first phase of the launch, 150 Canadian dealers are currently utilizing the gotrader.ca digital retail integration features including:

• A “‘Build My Deal’ button allowing customers to enter the MotoCommerce platform directly from the dealer’s vehicle details page to configure pricing, review accessories and protection plans, complete trade-in appraisals, apply for financing, and lastly deposit and finalize agreements.
• A ‘Buy Online’ badge on search results page listings, to drive awareness with buyers that the dealership offers an online vehicle purchasing option.
• A ‘Buy Online’ identifying badge and a ‘Buy This Vehicle’ widget on vehicle details pages adds an additional layer of awareness for each retailer’s digital offering.

Dealership sales representatives and product specialists can meet customers at every stage of the purchase process, in order to provide a transparent, seamless, and personalized experience that mirrors the in-dealership experience. Customers needing to pause a transaction can resume exactly where they left off across multiple channels including the gotrader.ca marketplace, the dealership’s website, or in the showroom.

In the second phase of the launch, Digital Retailing on gotrader.ca will be made available to dealer partners nationwide. For more information, or to join the waitlist to activate digital retailing for your dealership when it becomes available, visit go.trader.ca/DigitalRetail.

The launch of the digital retail functionality on the gotrader.ca marketplace represents the company’s focus on innovation and excellence in digital transformation. In early April, the organization released the Remote Selling Suite, a toolkit filled with intuitive features making it easier for dealers to conduct business remotely and engage the millions of Canadians searching for cars on gotrader.ca during the COVID-19 pandemic.

Digital Retailing on gotrader.ca is the latest addition to a robust portfolio of digital offerings that underscore TRADER’s ongoing commitment to guiding dealers and consumers through this new era of car shopping.

About TRADER Corporation

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 19.2 million visits a month and more than 5 million mobile app downloads, TRADER’s largest automotive marketplaces – gotrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit: go.trader.ca. Follow TRADER on LinkedIn, Facebook and YouTube.

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For further information:

Gage Knox

gage.knox@wearecoop.ca

647-537-7017

Jessica Huynh

jessica.huynh@wearecoop.ca

647-985-5378

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Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions

TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to arm dealers with the tools they need to adapt to the rapidly evolving automotive retail landscape, the Remote Selling Suite enables dealers to carry out everyday sales operations online via the gotrader.ca marketplace, while complying with nationwide social distancing practices and provincial closures.

The new digital suite roll-out arrives on the heels of the company’s recent plans to reduce prices on all gotrader.ca marketplace products by 50 per cent through April and May, in effort to provide dealers with greater financial flexibility during this uncertain time.

“Dealerships across the country are encountering a need to shift elements of their operations online,” says Jill Hadfield, Chief Product Officer, TRADER Corporation. “We are dedicated to helping our partners successfully navigate this transition with access to best in class remote sales tools that will help dealers bridge the gap and create meaningful connections.”

TRADER’s Remote Selling Suite includes a toolkit of intuitive features that allows dealers to bring the dealership experience to customers at home, with new offerings to be added in the coming months. The following are available today to dealer customers:

• Reserve It! – An inventory tool that allows dealers to offer customers the ability to reserve a vehicle by placing a credit card deposit, until they can arrange for a safe pick up or delivery. Reserve It! also provides insights on the engagement level of digital shoppers on dealership inventory.
• OTL Events – A dedicated area within the Vehicle Details Page where dealers can highlight their ability to help customers shop remotely, such as up-to-the-minute information about current dealership policies in light of COVID-19.
• Real Time Chat – A personalized chat platform that gives dealers a dedicated channel to connect with customers directly from their mobile and desktop inventory listings and share video walkthroughs showcasing the interior and exterior of the vehicle in real time.

Dealers who are interested in learning more about the Remote Selling Suite can visit go.trader.ca/RSS for more information or to sign up today.

About TRADER Corporation
TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 19.2 million visits a month and more than 5 million mobile app downloads, TRADER’s largest automotive marketplaces – gotrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. For more information, visit: go.trader.ca. Follow TRADER on LinkedIn, Facebook, Twitter and YouTube.

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For further information:

Gage Knox
gage.knox@wearecoop.ca
647-537-7017

Jessica Huynh
jessica.huynh@wearecoop.ca
647-985-5378

The post TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19 appeared first on gotrader.ca.

TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both consumers and dealers. The company has partnered with New Brunswick-based Accu-Trade to introduce the Instant Cash Offer program in the Canadian market. The new platform makes it fast and convenient for consumers to sell or trade their vehicles, while also providing a new inventory source for automotive dealers across Canada.

70% of consumers don’t know what their car is actually worth. ¹

Results of a recent market research study indicate that consumers find negotiating with buyers and knowing the value of their vehicle most challenging in the selling and trade-in process. In fact, most do not know what their car is worth before entering the negotiation process, which can often be frustrating for both consumers and dealers. In addition, consumers generally do not like transacting with strangers when trying to sell their cars privately and are looking for a less stressful and more convenient option.

“While many parts of the car purchase cycle have moved online, negotiation remains one of the top pain points for consumers,” said Jill Hadfield, Chief Product Officer at TRADER. “Instant Cash Offer provides a transparent, quick and easy process for consumers to understand the value of their vehicle, and then connects them directly with participating dealers to facilitate the purchase of their vehicle, in an equally transparent process.”

Consumers looking to sell or trade-in their car can submit their vehicle information on gotrader.ca. A certified vehicle valuation is instantly generated based on the consumer inputs on the vehicle’s condition and a calculation of market value, using the Accu-Trade appraisal system. Upon visiting the dealership, a professional vehicle appraisal is quickly completed, and the consumer can leave with a cheque or trade-in for another car the same day. The dealer then has the option to retail or wholesale the vehicle for profit or transfer to a local auction partner for disposal.

“Instant Cash Offer provides the transparency consumers have been looking for, and it offers a competitive edge to our dealer partners,” said Hadfield. “The platform delivers pre-educated and pre-qualified consumers to dealers’ lots, for efficient vehicle acquisition opportunities.”

With Instant Cash Offer powered by Accu-Trade, dealers are able to:

• Create a smoother and more effective negotiation process with consumers
• Continue to build consumer trust, transparency and loyalty over time – the process has been proven in the USA to improve overall consumer satisfaction
• Get access to a new source of inventory with several options to improve the profit margin
• Transact risk-free with a dedicated disposal process for any unwanted vehicles

The most advanced solution designed to commoditize the VIN.

“We’re pleased to partner with TRADER to introduce Instant Cash Offer in the Canadian market, making it easier for consumers to trade-in or sell their vehicles, and for dealers to engage with these highly-coveted customers early in their purchasing cycle,” said Robert Hollenshead, founder of Accu-Trade. “The platform helps dealers to optimize and implement a seamless process that closes more trade-ins, delivers higher profits, creates great customer relationships, while eliminating risk – one VIN at a time.”

The Instant Cash Offer platform will continue to evolve to include direct integration with TAdvantage, TRADER’s all-new, Canadian-made dealership website solution.

For more information on Instant Cash Offer, visit: go.trader.ca/ICO

About TRADER Corporation 
TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 16 million visits a month and more than 4.1 million mobile app downloads, TRADER’s automotive marketplace – gotrader.ca – is the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights.

For more information, visit: go.trader.ca

Follow TRADER on LinkedIn, Twitter and YouTube!

About Accu-Trade  
Accu-Trade provides instant, accurate, VIN-specific valuations and appraisals in the palm of your hand. Galves market-correct data fuels Accu-Trade’s powerful valuation tool used by dealers to sell more vehicles and give customers upfront offers for their trade-ins. Accu-Trade provides VIN-specific appraisals in minutes – with first-of-its-kind insights, including VIN-specific valuation adjustments, common problems identification and vehicle history report integration.

SOURCE TRADER Corporation

For further information: Media Inquiries: Michelle Saraceno, Senior Manager, Communications Strategy, TRADER Corporation | gotrader.ca, 416.784.5200 ext. 3599, michelle.saraceno@trader.ca

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Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – gotrader.ca – will soon have access to a complete set of new vehicle images, captured uniquely, seasonally adjusted and with backgrounds replaced. The New Car Image Library will feature professionally produced photos for most major OEM new vehicles, categorized by year, make, model, trim and colour.

“It’s no secret that well merchandised inventory, with quality photos, drive more vehicle listing views and more consumer interest on both the gotrader.ca marketplace and our dealer partners’ websites,” said Jill Hadfield, Chief Product Officer at TRADER. “In fact, one of our early adopters using the New Car Image Library saw a 94% increase in visits to their vehicle listings on gotrader.ca.”

Further, TRADER will be replacing their legacy video offering with dynamic, complete video solutions for automotive OEMs and retailers across Canada. The new solution will be powered by Car Vids 2.0, an advanced video platform developed by Car Media 2.0, and will feature customized, automated and truly immersive video content.

“We are excited to be partnering with TRADER to more broadly share our leading-edge merchandising technology in the Canadian automotive market,” said Randy Price, Head of Accounts & Strategic Partnerships, at Car Media 2.0. “This new relationship affords access to automated, streamlined tools for TRADER customers to improve their new car merchandising efforts and enhance the new car shopping experience for Canadian consumers.”

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ABOUT TRADER CORPORATION

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 16 million visits a month and more than 4.1 million mobile app downloads, TRADER’s automotive marketplace – gotrader.ca – is the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights.

For more information, visit: go.trader.ca

Follow TRADER on LinkedIn, Twitter and YouTube!

ABOUT CAR MEDIA 2.0

Car Media 2.0 is a complete automotive marketing suite, providing full-serve or self-serve products that span photo and video for new and used inventory. We get people excited about the car they are looking for because the best decisions in life are the ones we are excited to make. With over 350 dealers nationally and growth planned for the US and internationally Car Media 2.0 is the best choice for auto dealers looking to drive their image forward.

The post TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement appeared first on gotrader.ca.

Toronto, ON (January 24, 2019) – TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car shopping experience for Canadian consumers. The company has partnered with leading online messaging software provider, Contact At Once!, a LivePerson Company, to introduce conversational commerce to the gotrader.ca marketplace and the new and improved TAdvantage dealer websites across Canada.

TRADER’s live chat solution lets consumers connect with dealers on the go – live and in real-time. It shortens the time car shoppers typically spend inquiring about inventory and dealership-related information, helping to improve their car buying experience and get them into the dealership sooner.

90% of car shoppers are more likely to buy from a dealership that offers messaging options.¹

“To keep pace with consumer trends and expectations, we are continuing to make enhancements to the gotrader.ca marketplace to increase consumer engagement and attract more visitors to our customers’ vehicle listings,” said Jill Hadfield, Chief Product Officer, at TRADER. “We know that car shoppers are always looking for a faster, more convenient and seamless shopping experience, and live chat, text and in-app messaging will help provide that to them.”

The new online messaging platform is offered to all TRADER marketplace customers, with three levels of service available to support conversations with consumers:

• Chat Direct – A self-managed solution provided to gotrader.ca customers at no charge. Chat Direct includes chat, text and in-app messaging on the marketplace.
• Chat Plus – An enhanced solution that includes the same features as Chat Direct – plus English and French speaking live agents available to reply to messages 24/7.
• Chat Total – A complete messaging solution that lets consumers and dealers connect just about anywhere including the dealer’s website

Retailers can leverage conversational commerce throughout the consumer journey.

Adding the capability for car shoppers to connect with dealers directly from their mobile and desktop inventory listings makes the communication process much more efficient. It will also enable automotive retailers to start building engagement and more frequent touchpoints with consumers throughout their car buying journey.

“Consumers are trending toward conversational commerce and relying on messaging apps for all forms of communication, including when they’re car shopping. In fact, over 75% of surveyed car buyers said they’d prefer to message with a business rather than call or email,” said Jon Arnett, Head of Contact at Once! Canada. “The ability to connect with dealerships wherever and whenever they want to, and get questions answered in real-time, can make the car buying experience simpler and more satisfying. And I’m speaking from experience: I’ve personally purchased two vehicles via Chat.”

Whether on mobile or desktop, car shoppers can now instantly chat, text or message TRADER customers across Canada to get the answers they need about their inventory and dealerships.

Additionally, the conversation can continue indefinitely, leading to more opportunities for retailers to connect with the consumer and ultimately help them buy a vehicle from their store. TRADER’s messaging solution will continue to evolve to include voice and video chat, and options to drag and drop inventory directly into the message2 – making conversations even more personal and convenient for car shoppers and retailers alike.

(1) Contact at Once! Automotive Shoppers Study, September 2016. (2) Available on dealer portal only.

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About TRADER Corporation
TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 16 million visits a month and more than 4.1 million mobile app downloads, TRADER’s automotive marketplace – gotrader.ca – is the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights.

For more information, visit: go.trader.ca

Follow TRADER on LinkedIn, Twitter and YouTube!

About Contact At Once!, a LivePerson Company
Contact At Once!, a LivePerson Company, helps create satisfying connections and build relationships between auto shoppers and dealers by making it easier for consumers to ask questions and get information in the micro-moments when they shop — whether on a brand or retailer site, via online advertising, on social media, and more. Contact At Once! is the industry’s leading provider of conversational commerce messaging platforms with over 17,000 businesses using our solutions to build relationships with online, mobile shoppers. For more information, visit www.contactatonce.com or www.contactatonce.com/connect-canada.

Media Inquiries
Michelle Saraceno
Senior Manager, Communications Strategy
TRADER Corporation | gotrader.ca
416.784.5200 ext. 3599
michelle.saraceno@trader.ca

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