New Car Archives | gotrader.ca

GoTrader Price Index: June 2024

Leave a Comment / Article / Emma Silveira

Starting in the third quarter of last year, used car demand softened slightly on a year-over-year basis. This trend, coupled with increased used car supply, resulting from strong new car sales and subsequent trade-ins, as well as a pivot in demand to new cars due to a ramp up in production and availability, has brought

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gotrader.ca Launches First-of-its-Kind New Car Shopping Experience

Leave a Comment / Press Release / Emma Silveira

TORONTO, ON – July 3, 2024 – gotrader.ca, Canada’s largest and most trusted automotive marketplace, today announced the launch of Storefront, a first-of-its-kind new car shopping experience, equally, a fresh tactic for automotive manufacturers and their dealership network to promote their complete new vehicle lineup to the millions of Canadian consumers that frequent the marketplace every month.

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GoTrader Carology Bitesize: March 2023 Price Index

Leave a Comment / Video / Milan Brankovic

The automotive industry is constantly evolving, and staying up to date with the latest pricing trends is crucial to success. Through our GoTrader Carology Bitesize video series, we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode, we’re joined by Baris Akyurek, Vice President of Insights & Intelligence

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GoTrader Carology Bitesize: December 2022 Price Index

Leave a Comment / Video / Sabrina Arruda

Through our GoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at gotrader.ca, to get a view of the latest GoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives

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Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Leave a Comment / Article, Consumer Insights / Jil McIntosh

Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

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GoTrader Carology Masterclass: Merchandising Best Practices

Leave a Comment / Video / Sabrina Arruda

Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on gotrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, GoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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GoTrader Carology Bitesize: July 2022 Price Index

Leave a Comment / Video / Sabrina Arruda

If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale GoTrader Carology events, however, at a more regular cadence

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Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

Leave a Comment / Article / Sabrina Arruda

Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

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GoTrader Price Index: July 2022

Leave a Comment / Article / Sabrina Arruda

Our latest GoTrader Price Index shows a gradual increase in used and new car prices continuing into the second quarter of 2022. Production gaps fueling new vehicle inventory shortages continue to drive demand for used vehicles, resulting in a sustained price crunch. In July, the average price of used vehicles hit $37,928, representing an increase of

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gotrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

Article / Sabrina Arruda

Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers not to look elsewhere in the face of extended wait times As the global microchip shortage continues to delay the production of new vehicles, gotrader.ca recently deployed a national survey of Canadian car shoppers to

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