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TRADER Announces Winners of Inaugural Best Priced Dealer Awards

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Top five per cent of Canadian automotive dealers honoured for consistent, fair and transparent pricing practices TRADER Corporation, the leading Canadian automotive digital marketing partner, today announced the winners of the first-ever gotrader.ca Best Priced Dealer Awards. The awards recognize the top automotive dealers nationwide, for their commitment to consistently offering competitive prices and great

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TRADER 2019 Year In Review

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A milestone year for gotrader.ca! Every year we aim to drive even more quality traffic and engagement to your listings. Throughout 2019 we made significant investments and launched tools to help you do just that. Thanks to your continued support we eclipsed past milestones, persevered as the leading automotive marketplace in Canada, all while focusing

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From Digital to On the Lot: Navigating the Winding Road of Attribution

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Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car

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Automotive Marketplaces Rank Top Source for Canadian Car Buyers

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Studying the behaviours and actions of car buyers enables us to optimize the gotrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us

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TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC

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Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look

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TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online

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New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell and trade-in their vehicles TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both

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TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online

Press Release /

New chat, text and in-app messaging platform makes it even easier for Canadian automotive retailers to communicate with consumers at every stage of their car buying journey and sell more cars Toronto, ON (January 24, 2019) – TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car

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TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign

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Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and

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