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Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

Article /
At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

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TRADER Announces Winners of the 2021 Best Priced Dealer Awards

Press Release /
Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the gotrader.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 gotrader.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top

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Create a Used Car Reconditioning Process That Actually Works for You

Article /
When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects that remain within our control. Over the past year we’ve often pivoted to operate within the different regulations that have a direct impact on dealership operations – in-store shopping, closed to the public, open by

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Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

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As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the gotrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the

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TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on gotrader.ca

Press Release /
Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from Digital Retailing on gotrader.ca,

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gotrader.ca Study Finds Vehicle Purchase Intentions Improving

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We checked in with car shoppers on gotrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

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Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

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  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

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gotrader.ca Marketplace Traffic & Engagement (week of June 1 2020)

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Last week’s gotrader.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results. “As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit

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