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GoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on gotrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, GoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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Consumer Research Results: Car Shopping Throughout the Pandemic

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While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

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Car Shopper Challenges & Preferences: What You Need to Know

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Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to gotrader.ca car shoppers to understand their car buying process preferences and behaviours

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gotrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

Article /
Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local and provincial government restrictions across the country, coupled with widespread vaccine rollout and more effective therapeutics, resulting in a highly anticipated return to a pre-pandemic way of life. As a result of these improvements, it

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Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

Article, Newsroom Posts /
gotrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of users, and in recent years it has become clear that there has been a seismic shift away from traditional sedans in favour of larger crossovers, SUVs and trucks. Part of the explanation for this may

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gotrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

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Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers not to look elsewhere in the face of extended wait times As the global microchip shortage continues to delay the production of new vehicles, gotrader.ca recently deployed a national survey of Canadian car shoppers to

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Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

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The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 gotrader.ca and AutoHebdo.net marketplace auto intenders conducted in

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Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

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The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

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Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

Article /
One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

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