EN FR

Education

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

Article /
The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles Read More »

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

Article /
One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities Read More »

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

Article /
At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady Read More »

Create a Used Car Reconditioning Process That Actually Works for You

Article /
When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects that remain within our control. Over the past year we’ve often pivoted to operate within the different regulations that have a direct impact on dealership operations – in-store shopping, closed to the public, open by

Create a Used Car Reconditioning Process That Actually Works for You Read More »

Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

Article /

As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the gotrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the

Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021 Read More »

Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

Article /

  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand Read More »

Checklist: Does Your Dealership Website Meet Consumer Needs?

Article /

Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures

Checklist: Does Your Dealership Website Meet Consumer Needs? Read More »

BACK TO TOP