TORONTO, ON – May 28, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, announced the launch of Digital Retailing on gotrader.ca, the most trusted automotive marketplace in Canada. Working in conjunction with the Motoinsight MotoCommerce platform, the new digital retailing solution is the first of its kind to offer online transaction capabilities on a major Canadian automotive marketplace. Dealers can now provide customers with the ability to seamlessly build and complete transactions online within marketplace listings and, for the first time, Canadians will be able to purchase a car on gotrader.ca.

While there are a portion of consumers who still seek an in-person dealership experience, a recent survey of gotrader.ca marketplace users revealed 41 per cent are interested in purchasing a vehicle online, indicating a growth in desire to conduct more of the car buying process digitally. Additionally, 61 per cent of users said they would be interested in the ability to purchase vehicle accessories online. With the online automotive marketplace ranking the highest among resources used by consumers for research, Digital Retailing on gotrader.ca synergizes the car shopper experience to usher in a new wave for the automotive industry.

“In response to recent circumstances that have accelerated interest in completing more of the car buying journey online, TRADER has made it a top priority to focus on innovating and adapting our offering to help dealers respond quickly to evolving consumer needs,” says Jill Hadfield, Chief Product Officer at TRADER. “This first of its kind advancement in automotive digital retailing on a major Canadian automotive marketplace represents an exciting step forward in the future of car buying, and we are proud to be at the forefront of this evolution in Canada.”

In the first phase of the launch, 150 Canadian dealers are currently utilizing the gotrader.ca digital retail integration features including:

• A “‘Build My Deal’ button allowing customers to enter the MotoCommerce platform directly from the dealer’s vehicle details page to configure pricing, review accessories and protection plans, complete trade-in appraisals, apply for financing, and lastly deposit and finalize agreements.
• A ‘Buy Online’ badge on search results page listings, to drive awareness with buyers that the dealership offers an online vehicle purchasing option.
• A ‘Buy Online’ identifying badge and a ‘Buy This Vehicle’ widget on vehicle details pages adds an additional layer of awareness for each retailer’s digital offering.

Dealership sales representatives and product specialists can meet customers at every stage of the purchase process, in order to provide a transparent, seamless, and personalized experience that mirrors the in-dealership experience. Customers needing to pause a transaction can resume exactly where they left off across multiple channels including the gotrader.ca marketplace, the dealership’s website, or in the showroom.

In the second phase of the launch, Digital Retailing on gotrader.ca will be made available to dealer partners nationwide. For more information, or to join the waitlist to activate digital retailing for your dealership when it becomes available, visit go.trader.ca/DigitalRetail.

The launch of the digital retail functionality on the gotrader.ca marketplace represents the company’s focus on innovation and excellence in digital transformation. In early April, the organization released the Remote Selling Suite, a toolkit filled with intuitive features making it easier for dealers to conduct business remotely and engage the millions of Canadians searching for cars on gotrader.ca during the COVID-19 pandemic.

Digital Retailing on gotrader.ca is the latest addition to a robust portfolio of digital offerings that underscore TRADER’s ongoing commitment to guiding dealers and consumers through this new era of car shopping.

About TRADER Corporation

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 19.2 million visits a month and more than 5 million mobile app downloads, TRADER’s largest automotive marketplaces – gotrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit: go.trader.ca. Follow TRADER on LinkedIn, Facebook and YouTube.

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For further information:

Gage Knox

gage.knox@wearecoop.ca

647-537-7017

Jessica Huynh

jessica.huynh@wearecoop.ca

647-985-5378

The post TRADER Corporation launches industry-first Digital Retailing solution on gotrader.ca marketplace appeared first on gotrader.ca.

Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions

TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to arm dealers with the tools they need to adapt to the rapidly evolving automotive retail landscape, the Remote Selling Suite enables dealers to carry out everyday sales operations online via the gotrader.ca marketplace, while complying with nationwide social distancing practices and provincial closures.

The new digital suite roll-out arrives on the heels of the company’s recent plans to reduce prices on all gotrader.ca marketplace products by 50 per cent through April and May, in effort to provide dealers with greater financial flexibility during this uncertain time.

“Dealerships across the country are encountering a need to shift elements of their operations online,” says Jill Hadfield, Chief Product Officer, TRADER Corporation. “We are dedicated to helping our partners successfully navigate this transition with access to best in class remote sales tools that will help dealers bridge the gap and create meaningful connections.”

TRADER’s Remote Selling Suite includes a toolkit of intuitive features that allows dealers to bring the dealership experience to customers at home, with new offerings to be added in the coming months. The following are available today to dealer customers:

• Reserve It! – An inventory tool that allows dealers to offer customers the ability to reserve a vehicle by placing a credit card deposit, until they can arrange for a safe pick up or delivery. Reserve It! also provides insights on the engagement level of digital shoppers on dealership inventory.
• OTL Events – A dedicated area within the Vehicle Details Page where dealers can highlight their ability to help customers shop remotely, such as up-to-the-minute information about current dealership policies in light of COVID-19.
• Real Time Chat – A personalized chat platform that gives dealers a dedicated channel to connect with customers directly from their mobile and desktop inventory listings and share video walkthroughs showcasing the interior and exterior of the vehicle in real time.

Dealers who are interested in learning more about the Remote Selling Suite can visit go.trader.ca/RSS for more information or to sign up today.

About TRADER Corporation
TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 19.2 million visits a month and more than 5 million mobile app downloads, TRADER’s largest automotive marketplaces – gotrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. For more information, visit: go.trader.ca. Follow TRADER on LinkedIn, Facebook, Twitter and YouTube.

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For further information:

Gage Knox
gage.knox@wearecoop.ca
647-537-7017

Jessica Huynh
jessica.huynh@wearecoop.ca
647-985-5378

The post TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19 appeared first on gotrader.ca.