There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Read More »
With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai
Automakers Offering Relief to Buyers Affected by COVID-19 Read More »
Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car
From Digital to On the Lot: Navigating the Winding Road of Attribution Read More »
Studying the behaviours and actions of car buyers enables us to optimize the gotrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us
Automotive Marketplaces Rank Top Source for Canadian Car Buyers Read More »
Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break
How Data Helps You Reach the Right Audience With Your Automotive Advertising Read More »
gotrader.ca Rolls Out Enhanced iOS App Read More »
