Written By: Matt Lawson, Vice President of Dealer Software & OEM, TRADER Corporation I would like to start on a personal note by sending my warmest wishes and deepest gratitude to all the front-line workers working tirelessly around the clock to ensure the safety and well-being of our communities around the world. The weeks
Inventory Management Key to Recovery for Canadian Dealers Read More »
Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on gotrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over
COVID-19 Triggers Major Reshuffle of Most-Searched Models on gotrader.ca Read More »
We are continuing to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note
gotrader.ca Traffic & Engagement (week of April 6 2020) Read More »
Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
When Life Gives You Lemons: Sell Cars? Read More »
In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those
TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19 Read More »
Week by week we continue to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
gotrader.ca Traffic & Engagement (week of March 30 2020) Read More »
Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the gotrader.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread
Going Remote? These Are the Tools You Need. Read More »
It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the gotrader.ca marketplace during the week of Mar. 23, 2020,
Car Ownership More Attractive in a Post COVID-19 World, gotrader.ca Study Finds Read More »
As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an ease of convenience to a necessity. In order to respond to the needs of consumers, dealers have already implemented or are looking towards digital retailing platforms to integrate into their business. The evolution covers simple
Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term? Read More »
