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Car Shoppers

Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: gotrader.ca Key to Their Journey

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Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

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Dealership Best Practices: Enhanced Car Shopper Profiling

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In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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GoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of GoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at gotrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on gotrader.ca for the millions of Canadians shopping the marketplace for their next car.

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

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Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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GoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

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Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest GoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

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GoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

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Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping gotrader.ca in February of this year – has shown

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2024 Car Shopper Purchase Intentions & Outlook Remain Strong

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From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention.   Our latest research study conducted by

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2024 GoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

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The GoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 GoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “GoTrader is Canada’s leading and most trusted automotive marketplace, and

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GoTrader Carology 2023 Year in Review

GoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

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In our final GoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

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