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Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

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The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 gotrader.ca and AutoHebdo.net marketplace auto intenders conducted in

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Activix Receives Strategic Investment to Fuel Growth

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Investment will increase addressable market and accelerate the development of new offerings TORONTO, ON — May 27, 2021 — Activix, a leading provider of Customer Relationship Management (CRM) solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo.

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Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

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The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

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Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

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One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

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Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

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At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

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TRADER Announces Winners of the 2021 Best Priced Dealer Awards

Press Release /
Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the gotrader.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 gotrader.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top

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Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

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As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the gotrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the

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TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on gotrader.ca

Press Release /
Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from Digital Retailing on gotrader.ca,

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gotrader.ca Study Finds Vehicle Purchase Intentions Improving

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We checked in with car shoppers on gotrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

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Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

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  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

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