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How a Sound Pricing Strategy Can Get Your Dealership in the Running for an GoTrader Best Priced Dealer Award

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Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our gotrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

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Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours

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As the microchip shortage continues to impact the automotive sector, albeit at a lesser degree than a year or even a few months back, we checked in with car shoppers on gotrader.ca to get a better feel for their knowledge and experience with shopping for a vehicle during this time. Overall, we found that consumers

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2022 GoTrader Best Priced Dealer Award Winners Announced!

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For the third consecutive year, GoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for Canadian car shoppers with the exclusive and prestigious 2022 GoTrader Best Priced Dealer Award. GoTrader Best Priced Dealer Award winners are identified, by province, through a scientific analysis of the top dealerships on the gotrader.ca

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A Majority of Canadian Car Shoppers Believe Electric Vehicles Will Take Over the Road in 10 Years

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Electric vehicles (EVs) currently represent a small slice of the Canadian automotive market, however, it’s important for dealers to understand how consumers look at these vehicles and there’s no better way to do so than an examination of what informs a consumer’s decision-making process. In March 2022 we conducted a national consumer research survey of

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Consumer Research Results: Car Shopping Throughout the Pandemic

Article /
While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

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Car Shopper Challenges & Preferences: What You Need to Know

Article /
Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to gotrader.ca car shoppers to understand their car buying process preferences and behaviours

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gotrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

Article /
Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local and provincial government restrictions across the country, coupled with widespread vaccine rollout and more effective therapeutics, resulting in a highly anticipated return to a pre-pandemic way of life. As a result of these improvements, it

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Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

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gotrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of users, and in recent years it has become clear that there has been a seismic shift away from traditional sedans in favour of larger crossovers, SUVs and trucks. Part of the explanation for this may

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gotrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

Article /
Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers not to look elsewhere in the face of extended wait times As the global microchip shortage continues to delay the production of new vehicles, gotrader.ca recently deployed a national survey of Canadian car shoppers to

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