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Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

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It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

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gotrader.ca Top Searched Vehicles of 2022

gotrader.ca Top Searched Vehicles of 2022

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Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting gotrader.ca to browse hundreds of thousands of vehicles for sale each month, GoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

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Intention to Buy a Vehicle in the Next 6 Months Infographic

GoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

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The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will move into a recession. It’s an important one for the automotive industry overall – especially for car dealerships – in judging consumer vehicle purchase intentions in light of the economic uncertainty. The findings from our

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Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – GoTrader Vehicle Path to Purchase Research Study

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Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of GoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

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Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

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Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

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GoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on gotrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, GoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

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Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

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