With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai
Automakers Offering Relief to Buyers Affected by COVID-19 Read More »
The digital automotive solutions leader cuts the cost of all marketplace products on gotrader.ca in half from April through May 2020 in effort to assist dealers amidst COVID-19 TORONTO, ON – March 20, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced the roll-out of a nationwide marketplace price reduction plan aimed at supporting
TRADER Announces Winners of Inaugural Best Priced Dealer Awards Read More »
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Investment will expand reach and accelerate the development of new products TORONTO, January 8, 2020 — Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo, LLC. “Automotive retailing is
Motoinsight Receives Strategic Investment to Fuel Growth Read More »
It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve created a new strategy that’s even better. But that’s exactly what vAuto founder and pioneer behind the Velocity Method of Management, Dale Pollak, has succeeded in doing with dealers across North America. TRADER Corporation, in
vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market Read More »
Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car
From Digital to On the Lot: Navigating the Winding Road of Attribution Read More »
Studying the behaviours and actions of car buyers enables us to optimize the gotrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us
Automotive Marketplaces Rank Top Source for Canadian Car Buyers Read More »
Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look
TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC Read More »
New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online Toronto, ON (June 5, 2019) – TRADER Corporation, in partnership with inventory management software company, vAuto, announces the release of AutoWriter, an automated description writing tool within the vAuto Provision Suite. Following a successful launch in the US, TRADER invested
