We are continuing to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note
gotrader.ca Traffic & Engagement (week of April 6 2020) Read More »
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
When Life Gives You Lemons: Sell Cars? Read More »
In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those
TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19 Read More »
Week by week we continue to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
gotrader.ca Traffic & Engagement (week of March 30 2020) Read More »
Canadian dealer partners nationwide will receive full access to the gotrader.ca marketplace and listing upgrades at no charge, effective April through May 2020 TORONTO, April 7, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced it is waiving 100 per cent of gotrader.ca marketplace subscription and listing upgrade costs through April and May
Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to
It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the gotrader.ca marketplace during the week of Mar. 23, 2020,
Car Ownership More Attractive in a Post COVID-19 World, gotrader.ca Study Finds Read More »
Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has
Best Practices For Dealers Digital Marketing During COVID-19 Read More »
As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an ease of convenience to a necessity. In order to respond to the needs of consumers, dealers have already implemented or are looking towards digital retailing platforms to integrate into their business. The evolution covers simple
Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term? Read More »
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Read More »
