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Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

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Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

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GoTrader Carology Bitesize: June 2023 Price Index

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Canadian automotive dealerships looking to keep pace with market trends should keep a pulse on industry dynamics. In this GoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca, to provide an update used and new vehicle pricing trends, the current state of the automotive industry, consumer

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Intentions to Buy a Vehicle in the Next 6 Months

The 411 of Economic Impacts on Vehicle Purchase Intent

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With economic uncertainty top of mind for both car shoppers and dealers, we sought out to understand where consumers currently stand regarding the economy and their vehicle purchase intentions. Dealership operators well apprised of consumer outlook as well as the concerns of consumers shopping for a car have an opportunity to tailor the consumer experience

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GoTrader Carology Bitesize: Electric Vehicles (EV)

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The automotive industry is experiencing rapid advancements, particularly in the realm of Electric Vehicles (EVs). As consumer interest in EVs continues to evolve, it’s crucial for dealerships to remain informed about the latest trends. In this GoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at gotrader.ca, to uncover

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GoTrader Carology Bitesize - First Time Car Buyers

GoTrader Carology Bitesize – First Time Car Buyers

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Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

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First Time Buyers Information Sources Used

Everything You Need to Know About the First Time Car Buyer

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Car buyers divide neatly into two camps: those who have purchased before and those who have not (yet). Both groups are looking for the right vehicle at an attractive price, but the experienced car buyer and the first-time car buyer can have completely different ways of approaching their path to purchase. By understanding the nuances

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Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

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It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

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