Automotive Archives | Page 2 of 13

GoTrader Price Index: March 2024

Leave a Comment / Article / Emma Silveira

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This shift combined with the rise in used inventory resulting from robust growth in new car sales and the ramp up in trade-ins of used vehicles, in addition to demand pivoting from used to new cars,

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2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

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Clarivoy Study Reveals gotrader.ca Influences Majority of Vehicle Sales in Canada

Leave a Comment / Press Release / Emma Silveira

TORONTO, ON – February 7, 2024 – gotrader.ca, Canada’s largest and most trusted automotive marketplace, is pleased to announce the results of a comprehensive study that underscores the unique value it brings to automotive dealerships in driving vehicle sales. The study, conducted in collaboration with Clarivoy, a leader in identity-based targeting and measurement for automotive

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GoTrader Price Index: December 2023

Leave a Comment / Article / Emma Silveira

After a strong start to the year, there has been a gradual decrease in the demand for used cars since the beginning of Q3. This trend, combined with the surge in used inventory due to the strong growth in new car sales throughout 2023, has resulted in six consecutive months of declining prices for used

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2024 GoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

Leave a Comment / Press Release / Emma Silveira

The GoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 GoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “GoTrader is Canada’s leading and most trusted automotive marketplace, and

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The Year That Was: 2023 Canadian Automotive Trends

Leave a Comment / Article / Emma Silveira

With the end of 2023 fast approaching there’s no better time to reflect on the top trends in Canadian automotive and how we expect things to shape up heading into the new year based on data observed through the gotrader.ca marketplace as well as leading Canadian automotive market research firms. Let’s deep dive our observations

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GoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

Engage & Attract Even More Car Buyers with Quality Video

Leave a Comment / Article / Emma Silveira

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

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GoTrader Price Index: September 2023

Leave a Comment / Article / Emma Silveira

After a very strong few quarters, we are observing a slight decline in used car demand since the beginning of Q3 in July. This, coupled with increased inventory volumes, has manifested itself with three consecutive month-over-month declines in used car prices. On the other hand, although the new car supply is at its highest level

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Combating Economic Impacts on the 2023 Car Shopper Journey

Leave a Comment / Article / Emma Silveira

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

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