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Grâce à cette reconnaissance, les commerçants sélectionnés peuvent afficher le logo Voté meilleur prix AutoHebdo.net sur leurs pages des détails (VDP), ce qui les aide à se démarquer visuellement de la concurrence. De plus, les détenteurs d’une reconnaissance du meilleur prix reçoivent un trophée, des affiches et un kit de promotion numérique qu’ils peuvent intégrer à leur matériel publicitaire et campagnes promotionnelles hors ligne et en ligne.

Votre stratégie de prix peut aussi être influencée par l’évolution structurelle des prix dans l’industrie en général. Pour répondre aux attentes en évolution de votre marché-cible, il est essentiel de suivre de près les divers facteurs qui influent sur la dynamique des prix du marché. Par exemple, nous vous invitons à suivre AutoHebdo.net sur LinkedIn pour être parmi les premiers à accéder à nos plus récentes observations sur les préférences des acheteurs automobiles. Vous pourriez aussi visiter notre salle de presse pour passer en revue nos plus récentes études et sondages sur les intentions d’achat des consommateurs.

Source: (1) Étude AutoHebdo.net sur les habitudes des acheteurs de véhicules, décembre 2021 (n=496).

We are proud to share that Chris Samadh, Director of Customer Experience at TRADER Corporation has been chosen as recipient of the 2019 Auto Remarketing Under 40 award by Auto Remarketing Canada. 

Chris Samadh is the Director of Customer Experience at TRADER Corporation. He leads a team of customer service representatives who communicate with automotive dealers across Canada.  Chris ensures his team is well engaged with their dealers and provide them with optimal customer satisfaction to properly respond to inquiries, process orders and provide them with information.

Chris is a notable leader with strong communication skills which helps the business clearly achieve their goals and objectives in regards to customer service. His motivation and dedication to his team is what powers them to succeed in driving quality engagement with their customers in a professional and timely manner.

Chris wears many hats within the organization and always keeps dealers needs in mind. He is currently involved with developing exceptional customer service experience as TRADER brings the most innovative, Canada first-technology to market in 2019. As the forefront leader in customer satisfaction Chris relays information to the organization about the best strategy and approach prior to the launch of new products and initiatives that he knows will correlate with dealer’s needs and desires.

TRADER Corporation is a trusted Canadian leader in online media, managing consumer automotive marketplaces and providing dealers with digital business solutions to market and manage their inventory.

The company’s primary online destinations include gotrader.ca, AutoHebdo.net and Autos.ca, driving over 14.5 million visits a month and more than 3.5 million mobile app downloads. Both gotrader.ca and AutoHebdo.net offer an extensive inventory of new and used vehicles in Canada across both desktop and mobile platforms. Partnering with global leaders such as Dealer.com and vAuto, TRADER delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada.

For more information, visit: go.trader.ca. Follow TRADER on Twitter and YouTube!

Photo credit: AdClub event photographers.

“I’m proud and honoured to announce Matt Lawson as the new Director of Sales for TRADER’s Dealer Group Channel. This is a huge step in Matt’s career, and he is well deserving of this promotion,” says Jeff Woolcock, VP of Sales at TRADER Corporation. He goes on to say, “Since the beginning of his career at TRADER I’ve had the pleasure of seeing him grow and take on a true leadership role in the organization. He has made a positive and lasting impression in the new ways we look to better serve our customers, and I can’t wait to see what his innovative thinking will bring to this new role.”

Matt was also recently nominated to Auto Remarketing Canada’s 2016 Class of Remarketing’s Under 40. The award looks to recognize individuals under 40 for their outstanding contribution to the remarketing industry. Winners were selected based on votes submitted by fellow industry peers and colleagues.

I had the opportunity to sit down with Matt, to find out first hand, what his journey has been like thus far, and what he envisions for the future of TRADER and the remarketing industry.

CF: How did you get started at TRADER?

ML: I started with TRADER in September 2005. I was fresh out of post-secondary and at that time gotrader.ca had just started to publish multi-photos for car dealers. The TRADER marketplace was rapidly gaining traction online and TRADER was setting out to help all dealers across Canada capture their entire inventory for the digital marketplace. As such, our Digital Lot Capture team (at that time, not so digital) was staffing up to prepare for the dealer support demand.

CF: What are you most excited about in this new role?

ML: I have been working exclusively with Dealer Groups since 2013. I have grown up in the car business (grandfather was a car dealer for 40 years, dad owns a body shop and still works in that retail operation today). It is very interesting to see the different retail operations and dealer group dynamics across Canada. It allows me to deeply understand where different dealers or groups can create efficiencies in their day-to-day operations.

CF: Where do you see TRADER going?

ML: The digital landscape has progressed at lightning speed over the past 3-5 years and I don’t see that slowing down anytime soon. The thing that most excites me about TRADER is that our agile innovation/development strategy enables us to be nimble and move fast. Our mission at TRADER is to help buyers connect with sellers; quickly, easily and confidently. I think we have managed to deliver on the first two of those fairly well and we are now highly focused on the third piece ‘confidence’. Automotive consumers in today’s market with today’s market conditions have a growing need for transparency from sellers while in the process of selecting their next vehicle for purchase. I think TRADER is well positioned to help both buyers and sellers connect on that premise and facilitate the transaction more seamlessly using online tools.

CF: Where do you think the automotive industry is going? What do you think are the exciting things coming down the pipe that will change the way consumers shop or the way dealers manage their business?

ML: As I mentioned, there are and will continue to be many changes in the digital landscape that enables both efficiency and confidence for buyers and sellers. I think we will see technology continue to develop and evolve, and that will continue to change that very complicated concept we know as the ‘consumer journey’. I think we will continue to see technology companies such as Google, Apple and Microsoft look at ways to both partner, in or disrupt, the automotive retail industry. And lastly, that really well known San Francisco start-up we know as Uber is going to continue to evolve and create a changing competitive landscape for both OEMs and Retailers across North-America and the Globe.