Our latest gotrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The
COVID-19 Draws Deal Hunters to the Car Market Lire la suite »
If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told
Car Ownership: It’s Here to Stay Lire la suite »
Le fournisseur de solutions automobiles digitales est le premier sur le marché canadien à offrir une expérience de vente au détail numérique entièrement intégrée aux commerçants et aux consommateurs MONTRÉAL, QC – 28 mai 2020 – La Société TRADER, le principal fournisseur de solutions automobiles numériques au Canada, a annoncé le lancement de la Vente
We’ve reached all-time highs in this week’s gotrader.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives us insight into these year-over-year (YoY) milestones. “We’re happy to share that the rise in traffic to gotrader.ca has continued, as we had 2.3M unique visitors last week, reaching a 20.4% increase YoY. With 4.5M
gotrader.ca Marketplace Traffic & Engagement (week of May 18 2020) Lire la suite »
Our latest marketplace report shows continued growth in gotrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the gotrader.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M. Visits growth increased
gotrader.ca Marketplace Traffic & Engagement (week of May 4 2020) Lire la suite »
Our latest marketplace report shows continued growth in gotrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the gotrader.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M. Visits growth increased
gotrader.ca Marketplace Traffic & Engagement (week of May 4 2020) Lire la suite »
Dans le cadre de notre engagement à aider nos commerçants-partenaires à surmonter les difficiles et restrictives conditions avec lesquelles ils doivent conjuguer, et à les aider à en ressortir renforcés, nous continuons d’analyser les nouvelles attitudes et habitudes des consommateurs sur notre place d’affaires en ligne et à partager le résultat de nos analyses avec
New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers
gotrader.ca Marketplace Traffic & Engagement (week of April 20 2020) Lire la suite »
Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures
Checklist: Does Your Dealership Website Meet Consumer Needs? Lire la suite »
