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GoTrader Carology Masterclass: Enhanced Car Shopper Profiling

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Car shopper profiling is a proven method that delivers accuracy to prospect segmentation and targeting through robust consumer profiles, rounded out by demographic, psychographic, shopping behaviour, and other relevant data. Watch our latest dealership excellence series masterclass to discover best practices for enhanced car shopper profiling and get on the path to improving the effectiveness

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GoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of GoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at gotrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on gotrader.ca for the millions of Canadians shopping the marketplace for their next car.

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GoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

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In this latest GoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at GoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising

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GoTrader Carology Talks: Electric Vehicles (EVs)

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As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of GoTrader Carology Talks, we're joined by Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca, to unpack the results of our latest EV study.

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GoTrader Carology Bitesize: March 2024 Price Index

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Get the latest on Canadian automotive pricing, inventory levels and factors influencing current market dynamics. In this GoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca, to get an update from our latest GoTrader Price Index report. Tune in to see the results, to stay informed

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GoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

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Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest GoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

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GoTrader Carology Masterclass Lead Management & Handling

GoTrader Carology Masterclass: Ultimate Guide to Lead Management

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Whether a lead comes in through email, lead form, walk-in, chat, text message, or a phone call, having an effective response strategy, using engaging tactics, and relying on appropriate lead management tools ensures a tailored experience for each prospective customer. Watch our latest GoTrader Carology Masterclass to discover the essential components of a robust lead

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GoTrader Carology 2023 Year in Review

GoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

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In our final GoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

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GoTrader Carology Talks Lead Handling & Management Best Practices

GoTrader Carology Talks: Ultimate Guide to Lead Management

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In our latest episode of GoTrader Carology Talks, Ellie Damneh, Vice President of Customer Success at AutoTrader, is joined by Chris Schulties, National Trainer and Consultant from Wye Management to discuss all things lead management. Drawing on Wye Management’s 30+ years of experience developing and facilitating dealership sales and management training nationwide, Chris shares tips

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