Recognizing Canadian Automotive Dealerships for their Commitment to Fair and Transparent Pricing

TORONTO, ON – April 26, 2024 — gotrader.ca, Canada’s largest and most trusted automotive marketplace, announced the winners of its annual GoTrader Best Priced Dealer Awards. This esteemed recognition, now in its fifth consecutive year, honours the country’s top dealerships for their commitment to consistently providing great value and pricing transparency for Canadian consumers shopping gotrader.ca.

Real-time pricing data identifies dealerships with the highest percentage of “Good” or “Great” price badges across over 400,000 inventory listings on gotrader.ca during the qualifying period to determine the winners, by province. This exclusive recognition is being awarded to almost 300 automotive retailers nationwide.

“Every year our GoTrader Best Priced Dealer Awards recognizes our dealer partners across Canada for their commitment to offering Canadian car shoppers on gotrader.ca the best deals in the country,” said Ian MacDonald, Chief Marketing Officer at gotrader.ca. “This program celebrates Canadian dealership operators that continuously align to our brand promise of building trust and confidence with Canadian car shoppers.”

Award winning retailers will receive an assortment of physical and digital assets to display proudly in their dealership and across marketing and promotional efforts, along with a badge applied to their Vehicle Details Pages (VDPs) and Dealership Page on the GoTrader Marketplace to amplify their recognition in the 2024 class of GoTrader Best Priced Dealers.

AutoTrader’s mission is to evoke instant consumer confidence in dealerships offering the best prices and to support Canadians with price guidance during their car purchase journey. The dealer awards program stands as one of the many initiatives that reinforce the trusted purchase environment available to Canadian car shoppers on gotrader.ca.

Visit go.trader.ca/DealerAwards to see the complete list of award winners and for more information on the program.

About AutoTrader

GoTrader is the largest and most trusted automotive marketplace in Canada. Offering the largest inventory of new and used cars, GoTrader boasts hundreds of thousands of new and used vehicles for sale to Canadians across the country. GoTrader receives over 25 million monthly visits to the marketplace and the GoTrader app has been downloaded by more than 7 million Canadians. Visitors can buy or sell cars, trucks or other motorized vehicles quickly, easily, and confidently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. GoTrader is also an online destination for automotive research and entertainment, featuring news, reviews, videos, and podcasts from award-winning automotive journalists. Follow GoTrader on LinkedIn, Facebook, Instagram, TikTok and YouTube.

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Media Inquiries: 

Ciara Dalziel
LABOUR Creative
E: ciara.dalziel [at] labourcreative.ca
T: 416.564.6918