In this latest GoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at GoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising and more. Watch the full interview below.
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July 18, 2024
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GoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

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