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Author name: Emma Silveira

GoTrader Carology Masterclass Lead Management & Handling

GoTrader Carology Masterclass: Ultimate Guide to Lead Management

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Whether a lead comes in through email, lead form, walk-in, chat, text message, or a phone call, having an effective response strategy, using engaging tactics, and relying on appropriate lead management tools ensures a tailored experience for each prospective customer. Watch our latest GoTrader Carology Masterclass to discover the essential components of a robust lead

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GoTrader Carology 2023 Year in Review

GoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

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In our final GoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

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GoTrader Carology Talks Lead Handling & Management Best Practices

GoTrader Carology Talks: Ultimate Guide to Lead Management

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In our latest episode of GoTrader Carology Talks, Ellie Damneh, Vice President of Customer Success at AutoTrader, is joined by Chris Schulties, National Trainer and Consultant from Wye Management to discuss all things lead management. Drawing on Wye Management’s 30+ years of experience developing and facilitating dealership sales and management training nationwide, Chris shares tips

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Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

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AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 – Data released today from AutoTrader, Canada’s largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search

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Maximize Success & Drive Lasting Customer Relationships with Effective Lead Management

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Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first "real" touchpoint a car shopper has with your dealership, offering a glimpse into the quality of service. In today's fast-paced digital world, where consumers initiate contact online well before visiting a dealership, rapid response, maintaining engagement, and equipping your

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GoTrader Pivot

GoTrader Canada partners with cutting-edge product visualisation firm London Dynamics to transform the car buying experience for Canadian consumers

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TORONTO, ON – November 8, 2023 – gotrader.ca, Canada’s largest and most trusted automotive marketplace, and London Dynamics, a pioneering product visualisation and augmented reality (AR) scale-up, have partnered to reshape the future of online car shopping, offering OEMs and retailers a new level of consumer engagement and interaction through GoTrader Pivot, a game-changing immersive

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Engage & Attract Even More Car Buyers with Quality Video

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The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

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Upgrade Optomizer AI

GoTrader Carology Bitesize: Upgrade Optimizer – AI

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In our latest GoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at gotrader.ca, to discuss the first ever AI-powered automotive marketplace solution in Canada, Upgrade Optimizer - AI, deep diving its functionalities, the benefits it provides to dealer partners, and more. Tune in to learn more about this groundbreaking new offering!

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Combating Economic Impacts on the 2023 Car Shopper Journey

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As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

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