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Author name: Emma Silveira

GoTrader Carology Masterclass: Enhanced Car Shopper Profiling

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Car shopper profiling is a proven method that delivers accuracy to prospect segmentation and targeting through robust consumer profiles, rounded out by demographic, psychographic, shopping behaviour, and other relevant data. Watch our latest dealership excellence series masterclass to discover best practices for enhanced car shopper profiling and get on the path to improving the effectiveness

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Dealership Best Practices: Enhanced Car Shopper Profiling

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In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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GoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of GoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at gotrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on gotrader.ca for the millions of Canadians shopping the marketplace for their next car.

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GoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

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In this latest GoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at GoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising

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gotrader.ca Launches First-of-its-Kind New Car Shopping Experience

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TORONTO, ON – July 3, 2024 – gotrader.ca, Canada’s largest and most trusted automotive marketplace, today announced the launch of Storefront, a first-of-its-kind new car shopping experience, equally, a fresh tactic for automotive manufacturers and their dealership network to promote their complete new vehicle lineup to the millions of Canadian consumers that frequent the marketplace every month.

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GoTrader Carology Talks: Electric Vehicles (EVs)

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As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of GoTrader Carology Talks, we're joined by Baris Akyurek, Vice President of Insights & Intelligence at gotrader.ca, to unpack the results of our latest EV study.

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Consumer Research Report: GoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

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As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more.  Download a copy of our latest EV Consumer Research Report below.   Download Report

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